Promote Training

GOLF & LEISURE MARKETING CREATE PROMOTE TRAINING

Golf & Leisure Marketing have announced a partnership with Promote Enterprise that sees the creation of Promote Training – a new, dedicated eLearning training provider.

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JOLF

GOLF & LEISURE MARKETING START WORK WITH JOLF

JOLF, the junior golf coaching programme, have commission Golf & Leisure Marketing to investigate strategies for growth within the UK golf market.

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Discounting Green Fees

DISCOUNTING GREEN FEES IS ESSENTIAL – BUT ONLY WHEN BASED ON EVIDENCE

I’ve read a lot over the years about how discounting green fees is a bad strategy for a golf business to take. How financially struggling golf clubs are forced into offering visitors “deals” out of desperation and, in doing so, are actually falling further into the red. Read more…

Cost Effective Advertising

COST EFFECTIVE ADVERTISING STARTS WITH CUSTOMER DATA COLLECTION

The question I get asked the most from Golf Club Managers across the country is “what’s the best form of advertising for a golf club?” I invariably reply that email marketing, in my experience, is still one of the most cost effective advertising mechanisms we have at our disposal.
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marketing agency

BEWARE THE MARKETING AGENCY

According to Sports Marketing Surveys approximately 8% of UK adults play some form of golf. With such a small percentage of the population to target, advertising through traditional media such as local newspapers, magazines and radio couldn’t be tagged as particularly ‘targeted’.

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