Country Club Group
“The work undertaken for the Country Club Group included the creation and execution of the annual marketing plans for two golf and country clubs and one pay & play golf facility.
Combined, these three facilities required a strategic and pro-active marketing approach encompassing multifarious revenue streams including golf membership, health club membership, green fees, golf days, spa treatments and private function & banqueting.
The final plan and execution exceeded our expectations and we achieved double-digit revenue growth year-on-year. The quality of the output was excellent, as was the organization of the various marketing campaigns run during the year.”
Charlie Parker, Chief Executive Officer
Princes Leisure Group Limited
“We used the services of the Golf & Leisure Marketing in 2011 / 2012 during the lead-up to the opening of The Lodge – a brand new 38 room accommodation facility.
In addition to a number of immediate visitor green fee revenue generating promotions, the company wrote the media plan for the Lodges first year of operation.
Golf & Leisure Marketing also assisted greatly in establishing a number of KPI reports that aided our own management of the sales and marketing function.
We were impressed by the knowledge and experience brought to the table as well as the down-to-earth and clear way in which they communicated. It was quickly apparent that they were very much practitioners rather than theorists – which fitted well with our team.”
John George, General Manager
Slinfold Golf & Country Club
“Following consultation with Golf & Leisure Marketing, they recently installed a new membership sales report and daily tracker of their own design.
This invaluable tool, which is completed daily by the sales team, encompasses a number of different features with the resultant report allowing me to manage the membership sales process and effectively plan the clubs advertising campaigns.
Following advice from Golf & Leisure Marketing, we moved over to monitoring membership sales by Net-Contract-Value, rather than just headcount. This really added some monetary realism to our analysis.
The same tool also integrates sales commissions, with each membership advisor able to view where we sit to budget and prior year, along with how much sales commission they have earned, on a real-time basis.
I wouldn’t hesitate in recommending Golf & Leisure Marketing to any golf and/or health club following the great job they did for us”
Dominic Eagle, General Manager